FIRST 75.
Build a brand as solid as your foundations—in just 75 days.
This innovative framework combines strategic brand development with the proven discipline of the 75 Hard challenge, creating a unique program specifically designed for builders and contractors. Master your digital presence, establish market authority, and develop the unwavering mindset needed to stand out in today's competitive construction industry. More than a marketing strategy – it's your blueprint for sustainable business growth and industry leadership.
Why 75 Days?
The 75-day duration is strategically designed to balance challenge with achievability, creating lasting impact for your brand-building journey.
Perfect Timeline
Long enough to see meaningful results, yet short enough to maintain focus and momentum throughout the journey. This timeframe creates a sense of urgency while allowing for deep implementation.
Habit Formation
Research shows it takes approximately 66 days to form a new habit. Our 75-day framework ensures new brand-building practices become deeply ingrained in your daily operations.
Sustainable Change
Unlike quick-fix solutions, 75 days provides enough time to implement, adjust, and refine your brand-building strategies for long-term success.
The Critical four
The First75 program centers around four critical tasks that
need to be done every day for 75 days
TASK 01. LEAN IN
Spend 30 minutes engaging with your network and audience on social media (LinkedIn, YouTube, Facebook, etc.). Respond to comments, participate in discussions, and connect with potential clients and referral sources. Start Your Day Review notifications and messages across YouTube, Facebook, and Instagram Engage Authentically Respond thoughtfully to comments and messages from your community Join Conversations Participate actively in relevant industry groups and discussions Support Others Share expertise, offer encouragement, and build meaningful connections 💡 Consistency in these daily activities helps establish you as a trusted, approachable expert in your field.
TASK 02. SHOW YOUR WORK
Objective Humanize your brand and provide a transparent look at your business operations. Action Document your daily activities through photos or short video clips. This humanizes your brand and provides behind-the-scenes content for your weekly recaps. Activities Capture authentic moments: team interactions, project progress, client meetings, challenges, and successes. Keep it real—show both the highs and the lows of daily work. Edit engaging weekly recap videos that offer a glimpse into your business's inner workings. Share these weekly recaps on your social media platforms. Impact Creates a sense of authenticity, builds trust and rapport with your audience, and highlights your dedication and hard work.
TASK 03. PROVE IT
Objective Establish yourself as an authority and attract potential clients through valuable content. Action Create and share one piece of high-quality, engaging content every day that aligns with your brand and resonates with your target audience. Activities Produce videos (tutorials, project showcases, behind-the-scenes, client testimonials). Capture visually appealing photos of completed projects. Write informative posts or articles on industry topics. Share valuable tips, insights, or helpful resources. Distribute across your social media platforms (YouTube, Facebook, Instagram). Impact Showcases your expertise, builds brand awareness, differentiates you from competitors, and attracts your ideal clients.
TASK 04. DAILY DEBRIEF
Objective Facilitate continuous learning and improvement for your business and brand. Action Spend a few minutes each day reflecting on your experiences, recording one new lesson learned or insight gained. Activities Note successes, challenges, or key takeaways from the day. Impact Reinforces a mindset of growth and adaptability, ensuring your brand remains relevant and valuable to your audience. Additional activities include: Identify areas for improvement in your operations or brand strategy. Brainstorm new ideas or strategies you can implement. Maintain a dedicated notebook or digital document (e.g., Google Doc) for these daily reflections. DAILY DEBRIEF TEMPLATE
Social Media Strategy
Consistency
Post at least once a day on each platform (YouTube, Facebook, Instagram) during peak audience times.
Cross-Promotion
Share YouTube videos on Facebook or Instagram, and post snippets in Instagram Stories.
Hashtags
Use relevant industry and location-based hashtags for broader reach.
Engagement
Promptly respond to comments and questions, and foster a sense of community by participating in conversations.
Answering Your Core Questions
Why does my audience buy from me?
By examining engagement and interactions, you'll uncover the motivations and values that lead clients to choose your services.
What deeper goals are behind my services?
Consistent communication and reflection help reveal the emotional drivers (e.g., creating a dream home, improving a family's quality of life, boosting property value).
How can I align those?
The insights you gather over 75 days can be used to refine your messaging, tailor services, and authentically connect with your audience's needs and desires.
Commitment
75 Days
Four Daily Tasks
Powerful Brand Foundation
Stronger Online Presence
Clear Understanding of Audience
By committing to these four daily tasks for 75 consecutive days, you'll build a powerful brand foundation, strengthen your online presence, and gain a clearer understanding of your audience. Embrace the process, stay consistent, and watch your construction or builder business flourish!